The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it […]
Reduce Platform Switching Barriers
- Post author By Jesse Chan
- Post date December 24, 2007
- 1 Comment on Reduce Platform Switching Barriers
- Tags adobe, ajax, apple, ask, bootcamp, computing platform, excite, firefox, flash, friendster, gmail, google, google apps, google maps, hotmail, ilife, infoseek, internet explorer, ipod, itunes, mapquest, metacrawler, microsoft, microsoft office, mozilla, myspace, os x, parallels, platform, realplayer, safari, search, switching cost, switching costs, virtualization, vmware, windows, windows media, yahoo, yahoo maps, youtube