10 Ways To Go Viral
Jesse Chan | November 1st, 2007 | 3 Comments
We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news […]
iTunes Movie Rentals and Old Media
Jesse Chan | September 23rd, 2007 | 3 Comments
Word on the street is that Apple is about to unleash iTunes Movie Rentals. If this turns out to be true, what will be the socio-economic impact of Apple’s latest move? Will iTunes dominate the movie industry as much as it has the music industry?
Obviously, Hollywood is wary of this recent development. The […]
lonelygirl15 Marketing Strategy
Jesse Chan | August 21st, 2007 | 1 Comment
In June 2006, Bree, a 16-year old teenager also known as lonelygirl15, took the world by storm by broadcasting herself on YouTube. Bree, talked about her life via videoblogs (vlogs) and quickly became an online celebrity. So many people viewed her show that it soon eclipsed the popularity of many television shows […]
Steve Jobs’ Master Plan
Jesse Chan | August 15th, 2007 | 8 Comments
“Digital convergence” is a word that has been thrown around since the early-90’s. It seems every company has tried its hand at it, but none have really succeeded. Now, however, digital convergence is starting to become a reality in the mobile space and the living room. There is no company better positioned […]