Tag: steve jobs

Apple Bank Card

Game Changers.  Apple has a history of changing entire industries: The Mac, iPod, iTunes, iPhone, The App Store, iPad, iBooks, Apple TV, etc.  The change to these industries are digital and disruptive.  What’s next?  It needs to be something BIG, very B-I-G.  Apple’s market capitalization is approximately $500 Billion with revenues of over $100 Billion […]

Steve Jobs: Digital Disruption

At first we might have dared it was luck.  Then he did it again and again and again.  Each product more revolutionary and bold than the last.  During the dark ages, when he was in exile from Apple, while he created PIXAR and NeXT and creating the intersection between fine arts and technology, the rest […]

Steve Jobs & Larry Ellison: The Line in the Sand

Legend has it that when Steve Jobs was about to make his return to Apple, that he met up with his good friend, Larry Ellison, CEO of Oracle.  At that time, Microsoft was the dominant tech powerhouse and Apple was on the brink of bankruptcy.  Both Oracle and Apple viewed Microsoft as a formidable adversary. […]

Apple’s EcoSystem

Tomorrow, the world is expecting Apple, Inc. to revolutionize the world, once again.  It’s revolutionized the world several times: personal computing, the iPod, the iPhone, and hopefully, tomorrow — the iTablet (or something along those lines).  However, we must realize that all these hardware devices have fairly dependent ties to iTunes for content and that […]

The Apple Netbook / Mac Tablet $699

Talk in the rumor mill keeps flying to the topic of Apple needing to release a Netbook to survive this economic downturn.  There have also been ongoing rumors that Apple will release a Mac Tablet – essentially a large version of the iPod Touch or iPhone.  These rumors could become reality if Apple decides to […]

10 Ways To Go Viral

We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire.

iTunes Movie Rentals and Old Media

Word on the street is that Apple is about to unleash iTunes Movie Rentals. If this turns out to be true, what will be the socio-economic impact of Apple’s latest move? Will iTunes dominate the movie industry as much as it has the music industry? Obviously, Hollywood is wary of this recent development. The movie […]

lonelygirl15 Marketing Strategy

In June 2006, Bree, a 16-year old teenager also known as lonelygirl15, took the world by storm by broadcasting herself on YouTube. Bree, talked about her life via videoblogs (vlogs) and quickly became an online celebrity. So many people viewed her show that it soon eclipsed the popularity of many television shows — as well […]

Steve Jobs’ Master Plan

“Digital convergence” is a word that has been thrown around since the early-90’s. It seems every company has tried its hand at it, but none have really succeeded. Now, however, digital convergence is starting to become a reality in the mobile space and the living room. There is no company better positioned to dominate this […]