Reduce Platform Switching Barriers

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it … Continue reading “Reduce Platform Switching Barriers”

Platform Edge

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers.

However, it may be more difficult than you think. I find it difficult enough to switch phone carriers. Maybe not, necessarily, for myself, but I find it difficult to get all my friends to switch with me. The benefit of a platform is exclusive lock-in. The benefit of getting your friends on the same phone carrier is free mobile-to-mobile chatting. Can you convince all them to switch again and again? Continue reading “Reduce Platform Switching Barriers”

10 Ways To Go Viral

We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire.

Dandelion

We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire. Continue reading “10 Ways To Go Viral”

The Platform Is What Matters

Today, Steve Jobs mentioned that the Apple iPhone will finally opening up for third-party application development in February 2008. Apple will provide a iPhone Software Development Kit (SDK) for developers to create applications for the iPhone and iPod Touch.

iPhone SDK

Today, Steve Jobs mentioned that the Apple iPhone will finally opening up for third-party application development in February 2008. Apple will provide a iPhone Software Development Kit (SDK) for developers to create applications for the iPhone and iPod Touch. Continue reading “The Platform Is What Matters”

What is a Social Graph?

by GustavoG Facebook is about to launch personal ads. Google already targets advertising to personal, search queries and a website’s content. Both approaches are in the early stages of utilizing a social graph. A social graph takes into account how people are interconnected. Similar in concept of how Google’s PageRank algorithm takes into account how … Continue reading “What is a Social Graph?”

Social Graph
by GustavoG

Facebook is about to launch personal ads. Google already targets advertising to personal, search queries and a website’s content. Both approaches are in the early stages of utilizing a social graph.

A social graph takes into account how people are interconnected. Similar in concept of how Google’s PageRank algorithm takes into account how websites are interconnected. This can also be used to predict a person’s tendencies, trends in culture, consumer wants, even the state of the economy. As always, this sort of knowledge is power. Continue reading “What is a Social Graph?”

Disruptive Technologies

Thomas Edison with a light bulb Disruptive technologies come along once in a while and change the world and how we live in it. They often represent a paradigm shift from how things were to how things will be. Here are a few such innovations:


Thomas Edison
Thomas Edison with a light bulb

Disruptive technologies come along once in a while and change the world and how we live in it. They often represent a paradigm shift from how things were to how things will be. Here are a few such innovations: Continue reading “Disruptive Technologies”