Social Network Wars

The interesting thing about social networks, like other forms of social media, is that users create the content. A social network becomes more valuable as more users join and get connected with other users. This is known as network effects. It is not necessarily the best social network that wins — in terms of architecture, … Continue reading “Social Network Wars”

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The interesting thing about social networks, like other forms of social media, is that users create the content. A social network becomes more valuable as more users join and get connected with other users. This is known as network effects.

It is not necessarily the best social network that wins — in terms of architecture, design, and features — but the one that owns the majority of users. In other words, if all my friends are using a particular social network, that’s the one I’m going to use, because if I switch to another one, even if it has better service, who am I going to talk to? This is a trend that is also found among e-mail and instant messenger usage. Continue reading “Social Network Wars”