Possibilities for Reverse Product Placement

Reverse Product Placement is where a fictional product, such as in a movie or video game, becomes a real-world product. There is an amazing amount of wealth, left untapped, in many fictional brands. Smart marketing executives are discovering that they can generate additional revenue by capitalizing on products that were made famous in a fictional … Continue reading “Possibilities for Reverse Product Placement”

Dunder Mifflin

Reverse Product Placement is where a fictional product, such as in a movie or video game, becomes a real-world product. There is an amazing amount of wealth, left untapped, in many fictional brands. Smart marketing executives are discovering that they can generate additional revenue by capitalizing on products that were made famous in a fictional world by making them real. Continue reading “Possibilities for Reverse Product Placement”

Best Product Placements in Movies

Movies are a powerful medium. They have powerful influence, and can sway decision-making. Advertisers know this fact and have been marketing their products in movies for quite some time. This is known as product placement. A great product in a bad movie can end up being a flop, but a product that is well-placed can … Continue reading “Best Product Placements in Movies”

Reeses Peanut Butter Cups

Movies are a powerful medium. They have powerful influence, and can sway decision-making. Advertisers know this fact and have been marketing their products in movies for quite some time. This is known as product placement. A great product in a bad movie can end up being a flop, but a product that is well-placed can change the fortunes of a company. Continue reading “Best Product Placements in Movies”