Possibilities for Reverse Product Placement
Jesse Chan | October 5th, 2007 | No Comments
Reverse Product Placement is where a fictional product, such as in a movie or video game, becomes a real-world product. There is an amazing amount of wealth, left untapped, in many fictional brands. Smart marketing executives are discovering that they can generate additional revenue by capitalizing on products that were made famous in […]
Best Product Placements in Movies
Jesse Chan | October 5th, 2007 | 2 Comments
Movies are a powerful medium. They have powerful influence, and can sway decision-making. Advertisers know this fact and have been marketing their products in movies for quite some time. This is known as product placement. A great product in a bad movie can end up being a flop, but a product that […]