The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it […]
We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire.
Today, Steve Jobs mentioned that the Apple iPhone will finally opening up for third-party application development in February 2008. Apple will provide a iPhone Software Development Kit (SDK) for developers to create applications for the iPhone and iPod Touch.