The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it […]
Google is now in an all-out war with Microsoft for market supremacy. They invaded Microsoft’s turf when they launched Google Apps in 2006. By launching Google Apps they are able to simultaneously attack Microsoft Office and Microsoft Windows.