The Downfall of the Microsoft Empire

Microsoft is seeing a monumental, momentum shift. Never before has Microsoft seemed so vulnerable. It is being attacked on all fronts by huge, game-changers. Is this a repeat of computing history? Microsoft changed the scene when they licensed MS-DOS and later Windows to IBM — which was the dominant force, at the time. In those … Continue reading “The Downfall of the Microsoft Empire”

Microsoft Logo

Microsoft is seeing a monumental, momentum shift. Never before has Microsoft seemed so vulnerable. It is being attacked on all fronts by huge, game-changers. Is this a repeat of computing history? Microsoft changed the scene when they licensed MS-DOS and later Windows to IBM — which was the dominant force, at the time. In those days, everything had to be IBM-compatible. Microsoft’s operating system powered IBM computers — and, as we know, software can be highly profitable. Thus, Microsoft quickly eclipsed IBM and went on to rule the world with an iron fist. Is this deja vu’? Continue reading “The Downfall of the Microsoft Empire”

OpenSocial – Social Unification

Google laid the hammer down by announcing OpenSocial. For those out there that thought that Facebook was the next big thing and would lead to Google’s eventual downfall, think again. Google has done it again by strategically abstracting themselves from the social network wars.

google_logo.gif

Google laid the hammer down by announcing OpenSocial. For those out there that thought that Facebook was the next big thing and would lead to Google’s eventual downfall, think again. Google has done it again by strategically abstracting themselves from the social network wars. Continue reading “OpenSocial – Social Unification”

NVIDIA’s Playbook

Just a year ago, NVIDIA and ATI were in the midst of a war for graphics processing unit (GPU) supremacy in the $18 Billion a year video game industry. Then, ATI was bought out by AMD. At the time, there was talk that the combined technologies from ATI’s GPUs and AMD’s CPUs would deal a … Continue reading “NVIDIA’s Playbook”

nvidia

Just a year ago, NVIDIA and ATI were in the midst of a war for graphics processing unit (GPU) supremacy in the $18 Billion a year video game industry. Then, ATI was bought out by AMD. At the time, there was talk that the combined technologies from ATI’s GPUs and AMD’s CPUs would deal a crushing blow to NVIDIA. However, as history has shown, mergers are rarely a good idea. Continue reading “NVIDIA’s Playbook”

Brands can last forever

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear … Continue reading “Brands can last forever”

BMW logoCoca Cola logoHarley Davidson logoMercedes logoPepsi logoRolex logo

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear vision, strategy, and right execution with continual innovation. Long-term success depends on the skill and insight of the marketers involved in managing the brand over time. Successful brands use a two-pronged strategy: a product-oriented approach and a market-oriented approach. Continue reading “Brands can last forever”