iTunes Movie Rentals and Old Media

Word on the street is that Apple is about to unleash iTunes Movie Rentals. If this turns out to be true, what will be the socio-economic impact of Apple’s latest move? Will iTunes dominate the movie industry as much as it has the music industry? Obviously, Hollywood is wary of this recent development. The movie … Continue reading “iTunes Movie Rentals and Old Media”

itunes.jpg

Word on the street is that Apple is about to unleash iTunes Movie Rentals. If this turns out to be true, what will be the socio-economic impact of Apple’s latest move? Will iTunes dominate the movie industry as much as it has the music industry?

Obviously, Hollywood is wary of this recent development. The movie industry was wary when Apple made a deal with executives, in late 2005, for television shows to be downloaded for $1.99/each in the iTunes Store. Again, they worried when movies could be purchased for $9.99/each via the iTunes Store. Their fear is that purchasing movies will somehow cannibalize movie theater and DVD sales. Continue reading “iTunes Movie Rentals and Old Media”