The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it […]
We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire.
Google dominates the online space. Google is often our homepage and the first place we go to when we open a web browser. We use Google Web Search when we’re looking for something on the Web. We use GMail to read and write email. We use Google Maps to get directions or find the nearest […]
by GustavoG Facebook is about to launch personal ads. Google already targets advertising to personal, search queries and a website’s content. Both approaches are in the early stages of utilizing a social graph. A social graph takes into account how people are interconnected. Similar in concept of how Google’s PageRank algorithm takes into account how […]