The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it […]
We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire.
Google is an amazing company. I have written quite extensively on the merits of their technologies and platforms. However, as with every corporation, there are improvements that can be made to their product line.
Google is now in an all-out war with Microsoft for market supremacy. They invaded Microsoft’s turf when they launched Google Apps in 2006. By launching Google Apps they are able to simultaneously attack Microsoft Office and Microsoft Windows.