Reduce Platform Switching Barriers

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it … Continue reading “Reduce Platform Switching Barriers”

Platform Edge

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers.

However, it may be more difficult than you think. I find it difficult enough to switch phone carriers. Maybe not, necessarily, for myself, but I find it difficult to get all my friends to switch with me. The benefit of a platform is exclusive lock-in. The benefit of getting your friends on the same phone carrier is free mobile-to-mobile chatting. Can you convince all them to switch again and again? Continue reading “Reduce Platform Switching Barriers”

10 Ways To Go Viral

We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire.

Dandelion

We’ve all seen it before, a small company comes out of nowhere and takes the world by storm. Within days everyone seems to know about them. How is this possible? Many times this happens by accident, but other times, it has been carefully planned out to go viral — spreading the news like wildfire. Continue reading “10 Ways To Go Viral”

10 Things on My Google Wish List

Google is an amazing company. I have written quite extensively on the merits of their technologies and platforms. However, as with every corporation, there are improvements that can be made to their product line.

google_logo.gif

Google is an amazing company. I have written quite extensively on the merits of their technologies and platforms. However, as with every corporation, there are improvements that can be made to their product line. Continue reading “10 Things on My Google Wish List”

Google Apps

Google is now in an all-out war with Microsoft for market supremacy. They invaded Microsoft’s turf when they launched Google Apps in 2006. By launching Google Apps they are able to simultaneously attack Microsoft Office and Microsoft Windows.

google_logo.gif

Google is now in an all-out war with Microsoft for market supremacy. They invaded Microsoft’s turf when they launched Google Apps in 2006. By launching Google Apps they are able to simultaneously attack Microsoft Office and Microsoft Windows.

Continue reading “Google Apps”