Reduce Platform Switching Barriers

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it … Continue reading “Reduce Platform Switching Barriers”

Platform Edge

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers.

However, it may be more difficult than you think. I find it difficult enough to switch phone carriers. Maybe not, necessarily, for myself, but I find it difficult to get all my friends to switch with me. The benefit of a platform is exclusive lock-in. The benefit of getting your friends on the same phone carrier is free mobile-to-mobile chatting. Can you convince all them to switch again and again? Continue reading “Reduce Platform Switching Barriers”

OpenSocial – Social Unification

Google laid the hammer down by announcing OpenSocial. For those out there that thought that Facebook was the next big thing and would lead to Google’s eventual downfall, think again. Google has done it again by strategically abstracting themselves from the social network wars.

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Google laid the hammer down by announcing OpenSocial. For those out there that thought that Facebook was the next big thing and would lead to Google’s eventual downfall, think again. Google has done it again by strategically abstracting themselves from the social network wars. Continue reading “OpenSocial – Social Unification”

Social Network Wars

The interesting thing about social networks, like other forms of social media, is that users create the content. A social network becomes more valuable as more users join and get connected with other users. This is known as network effects. It is not necessarily the best social network that wins — in terms of architecture, … Continue reading “Social Network Wars”

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The interesting thing about social networks, like other forms of social media, is that users create the content. A social network becomes more valuable as more users join and get connected with other users. This is known as network effects.

It is not necessarily the best social network that wins — in terms of architecture, design, and features — but the one that owns the majority of users. In other words, if all my friends are using a particular social network, that’s the one I’m going to use, because if I switch to another one, even if it has better service, who am I going to talk to? This is a trend that is also found among e-mail and instant messenger usage. Continue reading “Social Network Wars”