Brands can last forever
Bimin Chan | August 17th, 2007 | 1 Comment
Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is […]
What’s a good name?
Jesse Chan | August 13th, 2007 | 2 Comments
You have this great idea for a business or organization. Now what are you going to call it? Here are 5 suggestions:
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