How Does Snapple Market Its Products?

Snapple and its competitors Napa Naturals, Natural Quenchers, SoHo, After the Fall, Ginseng Rush, Elliot’s Amazing, Old Tyme Soft Drink, Manly Sodas, Syfo, Original New York Seltzer, Ocean Spray, Sobe, Lipton, Arizona, Nestea, and Fruitopia are Snapple’s key competitors in the New Age or Alternative beverage category in the non-alcoholic beverage industry. They compete in … Continue reading “How Does Snapple Market Its Products?”

Snapple

Snapple and its competitors

Napa Naturals, Natural Quenchers, SoHo, After the Fall, Ginseng Rush, Elliot’s Amazing, Old Tyme Soft Drink, Manly Sodas, Syfo, Original New York Seltzer, Ocean Spray, Sobe, Lipton, Arizona, Nestea, and Fruitopia are Snapple’s key competitors in the New Age or Alternative beverage category in the non-alcoholic beverage industry. They compete in the areas of teas, fruit drinks, diet drinks, and water. They are alternatives to carbonated beverages (e.g., Coke, Pepsi). Snapple stands out from the crowd by differentiating itself as natural, real, personal. Continue reading “How Does Snapple Market Its Products?”