Snapple and its competitors Napa Naturals, Natural Quenchers, SoHo, After the Fall, Ginseng Rush, Elliot’s Amazing, Old Tyme Soft Drink, Manly Sodas, Syfo, Original New York Seltzer, Ocean Spray, Sobe, Lipton, Arizona, Nestea, and Fruitopia are Snapple’s key competitors in the New Age or Alternative beverage category in the non-alcoholic beverage industry. They compete in [...]
Posts Tagged coca-cola
Brands can last forever
Aug 17 2007
Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear [...]