All Name Brands Have Common Denominators

Each name brand has its own secrets of success. They may be innovation, prestige, price, leadership, trust, simplicity, evolution, licensing, luck, advertising, authenticity, revolution, aesthetic, emotion, cost, difference, targeting, consistency, speed, ubiquity, experience, advertising, promotion and so on. No matter what the secrets of success are, names brands have common denominators. A successful brand must … Continue reading “All Name Brands Have Common Denominators”


Mercedes Logo

Each name brand has its own secrets of success. They may be innovation, prestige, price, leadership, trust, simplicity, evolution, licensing, luck, advertising, authenticity, revolution, aesthetic, emotion, cost, difference, targeting, consistency, speed, ubiquity, experience, advertising, promotion and so on. No matter what the secrets of success are, names brands have common denominators. A successful brand must have superior products or services, a clear brand message, and a point of difference. To reach the consumers who live in a world saturated with brands, a successful brand uses the following messages: Continue reading “All Name Brands Have Common Denominators”

How Does Snapple Market Its Products?

Snapple and its competitors Napa Naturals, Natural Quenchers, SoHo, After the Fall, Ginseng Rush, Elliot’s Amazing, Old Tyme Soft Drink, Manly Sodas, Syfo, Original New York Seltzer, Ocean Spray, Sobe, Lipton, Arizona, Nestea, and Fruitopia are Snapple’s key competitors in the New Age or Alternative beverage category in the non-alcoholic beverage industry. They compete in … Continue reading “How Does Snapple Market Its Products?”

Snapple

Snapple and its competitors

Napa Naturals, Natural Quenchers, SoHo, After the Fall, Ginseng Rush, Elliot’s Amazing, Old Tyme Soft Drink, Manly Sodas, Syfo, Original New York Seltzer, Ocean Spray, Sobe, Lipton, Arizona, Nestea, and Fruitopia are Snapple’s key competitors in the New Age or Alternative beverage category in the non-alcoholic beverage industry. They compete in the areas of teas, fruit drinks, diet drinks, and water. They are alternatives to carbonated beverages (e.g., Coke, Pepsi). Snapple stands out from the crowd by differentiating itself as natural, real, personal. Continue reading “How Does Snapple Market Its Products?”

Brands can last forever

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear … Continue reading “Brands can last forever”

BMW logoCoca Cola logoHarley Davidson logoMercedes logoPepsi logoRolex logo

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear vision, strategy, and right execution with continual innovation. Long-term success depends on the skill and insight of the marketers involved in managing the brand over time. Successful brands use a two-pronged strategy: a product-oriented approach and a market-oriented approach. Continue reading “Brands can last forever”