Ever since I discovered BinaryNights Forklift application I have been a lot happier with my Mac. This was the best $29.95 I have spent on Mac software in quite some time. While Mac OS X is amazing, the Finder is difficult to use at best. But now, with Forklift, I happily go about my file [...]
Posts Tagged apple
Interview with BinaryNights
Sep 17 2007
White Earbuds
Sep 16 2007
For a product to be a market differentiator it needs to set itself apart from the rest of the competition. There needs to be a maverick quality about it. One of the Apple iPod’s key differentiators, which is often overlooked, are the included white earbuds. While competitors often use dark-colored headphones, the iPod’s design stands [...]
Apple Applies Pricing Pressure
Sep 6 2007
At the Apple Event, yesterday, and in continuation of Steve Jobs’ Master Plan, Apple extended its pricing strategy to its mobile devices. This is a preemptive strike against would-be competitors and leaves Apple ahead at each and every price point. Let’s take a look at what happened. Product Lineup iPod Shuffle – $79 for 1 [...]
Brands can last forever
Aug 17 2007
Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear [...]
What’s a good name?
Aug 13 2007
You have this great idea for a business or organization. Now what are you going to call it? Here are 5 suggestions: