Apple Applies Pricing Pressure
Jesse Chan | September 6th, 2007 | 5 Comments
At the Apple Event, yesterday, and in continuation of Steve Jobs’ Master Plan, Apple extended its pricing strategy to its mobile devices. This is a preemptive strike against would-be competitors and leaves Apple ahead at each and every price point. Let’s take a look at what happened.
Product Lineup
iPod Shuffle - $79 for 1 […]
Brands can last forever
Bimin Chan | August 17th, 2007 | 1 Comment
Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is […]
Steve Jobs’ Master Plan
Jesse Chan | August 15th, 2007 | 10 Comments
“Digital convergence” is a word that has been thrown around since the early-90’s. It seems every company has tried its hand at it, but none have really succeeded. Now, however, digital convergence is starting to become a reality in the mobile space and the living room. There is no company better positioned […]
What’s a good name?
Jesse Chan | August 13th, 2007 | 2 Comments
You have this great idea for a business or organization. Now what are you going to call it? Here are 5 suggestions:
Share This