Brands can last forever

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear … Continue reading “Brands can last forever”

BMW logoCoca Cola logoHarley Davidson logoMercedes logoPepsi logoRolex logo

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear vision, strategy, and right execution with continual innovation. Long-term success depends on the skill and insight of the marketers involved in managing the brand over time. Successful brands use a two-pronged strategy: a product-oriented approach and a market-oriented approach. Continue reading “Brands can last forever”