Reduce Platform Switching Barriers

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it … Continue reading “Reduce Platform Switching Barriers”

Platform Edge

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers.

However, it may be more difficult than you think. I find it difficult enough to switch phone carriers. Maybe not, necessarily, for myself, but I find it difficult to get all my friends to switch with me. The benefit of a platform is exclusive lock-in. The benefit of getting your friends on the same phone carrier is free mobile-to-mobile chatting. Can you convince all them to switch again and again? Continue reading “Reduce Platform Switching Barriers”

DZone

DZone simply amazes me. How are they able to get so much content each day? The site uses AJAX, as you scroll down the page never ends. Nice touch. There is so much content it is often a little overwhelming. If you’re in software as a programmer, developer, or engineer you will find this site … Continue reading “DZone”

DZone logo

DZone simply amazes me. How are they able to get so much content each day? The site uses AJAX, as you scroll down the page never ends. Nice touch. There is so much content it is often a little overwhelming. If you’re in software as a programmer, developer, or engineer you will find this site incredibly useful.