The Resiliency of Online Advertising

The online advertising market is now finally mature. When the Internet and Web first rose to prominence in the Great Dot-com Bubble of 1995-2001, advertising was everywhere! Even annoyingly so, with pop-ups, advertising bars, etc. Have we returned to the same advertising “irrational exuberance” just 7 years later? Will the advertising market stay or will … Continue reading “The Resiliency of Online Advertising”

Apple Advertisement

The online advertising market is now finally mature. When the Internet and Web first rose to prominence in the Great Dot-com Bubble of 1995-2001, advertising was everywhere! Even annoyingly so, with pop-ups, advertising bars, etc. Have we returned to the same advertising “irrational exuberance” just 7 years later? Will the advertising market stay or will it implode? Continue reading “The Resiliency of Online Advertising”

The Platform Is What Matters

Today, Steve Jobs mentioned that the Apple iPhone will finally opening up for third-party application development in February 2008. Apple will provide a iPhone Software Development Kit (SDK) for developers to create applications for the iPhone and iPod Touch.

iPhone SDK

Today, Steve Jobs mentioned that the Apple iPhone will finally opening up for third-party application development in February 2008. Apple will provide a iPhone Software Development Kit (SDK) for developers to create applications for the iPhone and iPod Touch. Continue reading “The Platform Is What Matters”

Possibilities for Reverse Product Placement

Reverse Product Placement is where a fictional product, such as in a movie or video game, becomes a real-world product. There is an amazing amount of wealth, left untapped, in many fictional brands. Smart marketing executives are discovering that they can generate additional revenue by capitalizing on products that were made famous in a fictional … Continue reading “Possibilities for Reverse Product Placement”

Dunder Mifflin

Reverse Product Placement is where a fictional product, such as in a movie or video game, becomes a real-world product. There is an amazing amount of wealth, left untapped, in many fictional brands. Smart marketing executives are discovering that they can generate additional revenue by capitalizing on products that were made famous in a fictional world by making them real. Continue reading “Possibilities for Reverse Product Placement”

Best Product Placements in Movies

Movies are a powerful medium. They have powerful influence, and can sway decision-making. Advertisers know this fact and have been marketing their products in movies for quite some time. This is known as product placement. A great product in a bad movie can end up being a flop, but a product that is well-placed can … Continue reading “Best Product Placements in Movies”

Reeses Peanut Butter Cups

Movies are a powerful medium. They have powerful influence, and can sway decision-making. Advertisers know this fact and have been marketing their products in movies for quite some time. This is known as product placement. A great product in a bad movie can end up being a flop, but a product that is well-placed can change the fortunes of a company. Continue reading “Best Product Placements in Movies”

All Name Brands Have Common Denominators

Each name brand has its own secrets of success. They may be innovation, prestige, price, leadership, trust, simplicity, evolution, licensing, luck, advertising, authenticity, revolution, aesthetic, emotion, cost, difference, targeting, consistency, speed, ubiquity, experience, advertising, promotion and so on. No matter what the secrets of success are, names brands have common denominators. A successful brand must … Continue reading “All Name Brands Have Common Denominators”


Mercedes Logo

Each name brand has its own secrets of success. They may be innovation, prestige, price, leadership, trust, simplicity, evolution, licensing, luck, advertising, authenticity, revolution, aesthetic, emotion, cost, difference, targeting, consistency, speed, ubiquity, experience, advertising, promotion and so on. No matter what the secrets of success are, names brands have common denominators. A successful brand must have superior products or services, a clear brand message, and a point of difference. To reach the consumers who live in a world saturated with brands, a successful brand uses the following messages: Continue reading “All Name Brands Have Common Denominators”

Social Network Wars

The interesting thing about social networks, like other forms of social media, is that users create the content. A social network becomes more valuable as more users join and get connected with other users. This is known as network effects. It is not necessarily the best social network that wins — in terms of architecture, … Continue reading “Social Network Wars”

MySpaceOrkutFriendsterHi5
FacebookXangaClassmatesBebo

The interesting thing about social networks, like other forms of social media, is that users create the content. A social network becomes more valuable as more users join and get connected with other users. This is known as network effects.

It is not necessarily the best social network that wins — in terms of architecture, design, and features — but the one that owns the majority of users. In other words, if all my friends are using a particular social network, that’s the one I’m going to use, because if I switch to another one, even if it has better service, who am I going to talk to? This is a trend that is also found among e-mail and instant messenger usage. Continue reading “Social Network Wars”

Marketing Pilgrim

Marketing Pilgrim is a site dedicated to “all things related to internet marketing and online advertising. The site is constantly rated a top 10 media and marketing blog by Advertising Age.” A valuable resource in developing marketing and advertising strategies.

Marketing Pilgrim logo

Marketing Pilgrim is a site dedicated to “all things related to internet marketing and online advertising. The site is constantly rated a top 10 media and marketing blog by Advertising Age.” A valuable resource in developing marketing and advertising strategies.

Google’s Trading Floor

Google dominates the online space. Google is often our homepage and the first place we go to when we open a web browser. We use Google Web Search when we’re looking for something on the Web. We use GMail to read and write email. We use Google Maps to get directions or find the nearest … Continue reading “Google’s Trading Floor”

Google logo

Google dominates the online space. Google is often our homepage and the first place we go to when we open a web browser. We use Google Web Search when we’re looking for something on the Web. We use GMail to read and write email. We use Google Maps to get directions or find the nearest stores. We use YouTube to find the hottest videos.

Within a relatively, short period of time Google has developed or acquired an unbelievable number of products. Here are some of Google’s more famous products: Continue reading “Google’s Trading Floor”

lonelygirl15 Marketing Strategy

In June 2006, Bree, a 16-year old teenager also known as lonelygirl15, took the world by storm by broadcasting herself on YouTube. Bree, talked about her life via videoblogs (vlogs) and quickly became an online celebrity. So many people viewed her show that it soon eclipsed the popularity of many television shows — as well … Continue reading “lonelygirl15 Marketing Strategy”


In June 2006, Bree, a 16-year old teenager also known as lonelygirl15, took the world by storm by broadcasting herself on YouTube. Bree, talked about her life via videoblogs (vlogs) and quickly became an online celebrity. So many people viewed her show that it soon eclipsed the popularity of many television shows — as well as gaining a large following. Continue reading “lonelygirl15 Marketing Strategy”

Brands can last forever

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear … Continue reading “Brands can last forever”

BMW logoCoca Cola logoHarley Davidson logoMercedes logoPepsi logoRolex logo

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear vision, strategy, and right execution with continual innovation. Long-term success depends on the skill and insight of the marketers involved in managing the brand over time. Successful brands use a two-pronged strategy: a product-oriented approach and a market-oriented approach. Continue reading “Brands can last forever”