The Resiliency of Online Advertising
Jesse Chan | November 7th, 2007 | 5 Comments
The online advertising market is now finally mature. When the Internet and Web first rose to prominence in the Great Dot-com Bubble of 1995-2001, advertising was everywhere! Even annoyingly so, with pop-ups, advertising bars, etc. Have we returned to the same advertising “irrational exuberance” just 7 years later? Will the advertising market […]
The Platform Is What Matters
Jesse Chan | October 17th, 2007 | 12 Comments
Today, Steve Jobs mentioned that the Apple iPhone will finally opening up for third-party application development in February 2008. Apple will provide a iPhone Software Development Kit (SDK) for developers to create applications for the iPhone and iPod Touch.
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Possibilities for Reverse Product Placement
Jesse Chan | October 5th, 2007 | No Comments
Reverse Product Placement is where a fictional product, such as in a movie or video game, becomes a real-world product. There is an amazing amount of wealth, left untapped, in many fictional brands. Smart marketing executives are discovering that they can generate additional revenue by capitalizing on products that were made famous in […]
Best Product Placements in Movies
Jesse Chan | October 5th, 2007 | 2 Comments
Movies are a powerful medium. They have powerful influence, and can sway decision-making. Advertisers know this fact and have been marketing their products in movies for quite some time. This is known as product placement. A great product in a bad movie can end up being a flop, but a product that […]
All Name Brands Have Common Denominators
Bimin Chan | September 25th, 2007 | No Comments
Each name brand has its own secrets of success. They may be innovation, prestige, price, leadership, trust, simplicity, evolution, licensing, luck, advertising, authenticity, revolution, aesthetic, emotion, cost, difference, targeting, consistency, speed, ubiquity, experience, advertising, promotion and so on. No matter what the secrets of success are, names brands have common denominators. A […]
Social Network Wars
Jesse Chan | September 22nd, 2007 | 6 Comments
The interesting thing about social networks, like other forms of social media, is that users create the content. A social network becomes more valuable as more users join and get connected with other users. This is known as network effects.
It is not necessarily the best social network that wins — in terms […]
Marketing Pilgrim
Jesse Chan | September 10th, 2007 | No Comments
Marketing Pilgrim is a site dedicated to “all things related to internet marketing and online advertising. The site is constantly rated a top 10 media and marketing blog by Advertising Age.” A valuable resource in developing marketing and advertising strategies.
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Google’s Trading Floor
Jesse Chan | August 30th, 2007 | 10 Comments
Google dominates the online space. Google is often our homepage and the first place we go to when we open a web browser. We use Google Web Search when we’re looking for something on the Web. We use GMail to read and write email. We use Google Maps to get directions or find […]
lonelygirl15 Marketing Strategy
Jesse Chan | August 21st, 2007 | 1 Comment
In June 2006, Bree, a 16-year old teenager also known as lonelygirl15, took the world by storm by broadcasting herself on YouTube. Bree, talked about her life via videoblogs (vlogs) and quickly became an online celebrity. So many people viewed her show that it soon eclipsed the popularity of many television shows […]
Brands can last forever
Bimin Chan | August 17th, 2007 | 1 Comment
Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is […]