Brands can last forever

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear … Continue reading “Brands can last forever”

BMW logoCoca Cola logoHarley Davidson logoMercedes logoPepsi logoRolex logo

Many brands have demonstrated that they can last forever. Examples are Sony, Xerox, American Express, Mercedes-Benz, Kellogg, Colgate, Ford, Goodyear, Gillette, Kleenex, Disney, Nokia, IBM, Wal-Mart, Microsoft, Pepsi, Rolex, BMW, Hewlett-Packard, Caterpillar, Apple, Harley-Davidson, Volkswagen, Coca-Cola, Budweiser, Kraft, Hertz, IKEA, and so on. The reason they survive and thrive is that they have a clear vision, strategy, and right execution with continual innovation. Long-term success depends on the skill and insight of the marketers involved in managing the brand over time. Successful brands use a two-pronged strategy: a product-oriented approach and a market-oriented approach. Continue reading “Brands can last forever”

Steve Jobs’ Master Plan

“Digital convergence” is a word that has been thrown around since the early-90’s. It seems every company has tried its hand at it, but none have really succeeded. Now, however, digital convergence is starting to become a reality in the mobile space and the living room. There is no company better positioned to dominate this … Continue reading “Steve Jobs’ Master Plan”

Steve Jobs

“Digital convergence” is a word that has been thrown around since the early-90’s. It seems every company has tried its hand at it, but none have really succeeded. Now, however, digital convergence is starting to become a reality in the mobile space and the living room. There is no company better positioned to dominate this arena than Apple.

As iPods and iPhones sell like crazy and the uptake on Macintosh computers grows strong, many believe that it is plain luck that Apple survived near bankruptcy and experienced a rebirth when Steve Jobs returned to the company [in 1997] he co-founded in 1977. However, this has not happened by chance, it is part of Steve Jobs’ master plan.

Continue reading “Steve Jobs’ Master Plan”

Virtualization

[Update 8/15/2007: Citrix is in the process of buying XenSource for $500m]. Virtualization is an amazing technology that has been with computing since its infancy. However, in recent years it has reached the mainstream on servers and desktops. Virtualization provides an abstraction of physical computing resources – such as cpu, network, and storage. Hence the … Continue reading “Virtualization”

[Update 8/15/2007: Citrix is in the process of buying XenSource for $500m].

VMWareXenSourceParallels

Virtualization is an amazing technology that has been with computing since its infancy. However, in recent years it has reached the mainstream on servers and desktops. Virtualization provides an abstraction of physical computing resources – such as cpu, network, and storage. Hence the term “virtual machine.” This allows for taking snapshots of running virtual machines as well as move these live systems from phsyical machine-to-machine!

Many data centers are only utilizing a fraction (10-20%) of their computing resources. To maximize workflow we virtualize the resources so they can be used more efficiently across more defined and scheduled processes. Excess resources can be shared with other applications, so they can be utilized. This can save companies millions of dollars in maintenance fees, administration, and computing costs. Continue reading “Virtualization”

Colors

A little splash of color makes all the difference in the world. It makes things bold or subtle. When designing your website, packaging, flyers, pick your colors well. Here are several sites to get you started: ColourLovers Color Theory Color Schemes

Colors

A little splash of color makes all the difference in the world. It makes things bold or subtle. When designing your website, packaging, flyers, pick your colors well. Here are several sites to get you started:

ColourLovers

Color Theory

Color Schemes

Visualization

Several sites to help visualize data in different ways: Data Visualization Modern Approaches Periodic Table of Visualization Methods VisualComplexity I have always liked pictures, charts, and diagrams. Too many words bore me. Often, an image can convey a thought simply and concisely. And with today’s massive amounts of raw data, describing thoughts and ideas [in … Continue reading “Visualization”

Several sites to help visualize data in different ways:

Data Visualization Modern Approaches

Periodic Table of Visualization Methods

VisualComplexity

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I have always liked pictures, charts, and diagrams. Too many words bore me. Often, an image can convey a thought simply and concisely. And with today’s massive amounts of raw data, describing thoughts and ideas [in board meetings] with pictures are better than with words alone. “A picture is worth a thousand words.” Truth.

How to Win Friends & Influence People

Dale Carnegie Apparently, people matter when you’re starting a business or working at a corporation. But so many businesses overlook this fact.

Dale Carnegie

Dale Carnegie

Apparently, people matter when you’re starting a business or working at a corporation. But so many businesses overlook this fact. Continue reading “How to Win Friends & Influence People”

Do you love your job?

Bob Porter: “Looks like you’ve been missing a lot of work lately.” Peter Gibbons: “I wouldn’t say I’ve been *missing* it, Bob.” Do you live to work or work to live? FishTrain was started because I wanted a platform to discuss business ventures and share my experiences with them so far. Creating a startup company … Continue reading “Do you love your job?”

Office Space

Bob Porter: “Looks like you’ve been missing a lot of work lately.”
Peter Gibbons: “I wouldn’t say I’ve been *missing* it, Bob.”

Do you live to work or work to live? FishTrain was started because I wanted a platform to discuss business ventures and share my experiences with them so far. Creating a startup company hasn’t been easy, but I love it! What about you, do you enjoy your current career path? People rarely get their dream jobs. Unfortunately, those that don’t, often get stuck doing what they don’t want to do for a living!

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