Don’t Start a Business Without a Strategy!

Strategy is an integrated and coordinated set of commitment and actions designed to utilize core competencies and achieve a competitive advantage. When a company has a strategy, it will perform different activities from its competitors, or perform similar activities in different ways. The strategy of a company is to develop products or deliver services which […]

Key Economic Indicators

An economic indicator is an economic statistic. Economic indicators measure how well the economy is doing and how well it will be doing in the future. Government agencies, including Federal Reserve Board and several economic institutes, release data of economic indicators monthly or quarterly. These various indicators depicts an overall picture of the economy. Investors […]

All Name Brands Have Common Denominators

Each name brand has its own secrets of success. They may be innovation, prestige, price, leadership, trust, simplicity, evolution, licensing, luck, advertising, authenticity, revolution, aesthetic, emotion, cost, difference, targeting, consistency, speed, ubiquity, experience, advertising, promotion and so on. No matter what the secrets of success are, names brands have common denominators. A successful brand must […]

Can the Federal Reserve Help Alleviate the Mortgage Crisis?

The Federal Reserve System is the central bank of the United States. It was created via the Federal Reserve Act of 1913. It includes a federal government agency, the Board of Governors, in Washington D.C., and 12 regional Federal Reserve Banks. The purpose of the establishment of the 12 regional Reserve Banks is to balance […]

A Mutual Fund Has Its Selling Points as Well as Its Downsides

Credit: GourmetGiftBaskets Mutual Funds offer a dynamic variety of choices, providing investors with a range of opportunities. There are thousands of mutual funds to choose from. Many investors choose mutual funds in their portfolios because these funds have some advantages.

Invest in a 401k, 403b, or Keogh plan

It may be surprising to some that the 401k, 403b, and Keogh plan are powerful investing weapons. These plans have two main advantages: Tax advantages — contributions occur before the money is treated as income by the IRS. In other words, taxable income is reduced. Tax-deferred growth — contributions in these plans grow tax-deferred and […]

Do you have the Mentality of a Free Agent?

The term “free agent” was originally coined to describe the shift in major league baseball that allowed players to switch teams on their own. Free agents view themselves as equal partners of their employers, and take responsibility for their personal career management. The relationship between their company and them is changing from paternalism (loyalty) to […]

How Does Snapple Market Its Products?

Snapple and its competitors Napa Naturals, Natural Quenchers, SoHo, After the Fall, Ginseng Rush, Elliot’s Amazing, Old Tyme Soft Drink, Manly Sodas, Syfo, Original New York Seltzer, Ocean Spray, Sobe, Lipton, Arizona, Nestea, and Fruitopia are Snapple’s key competitors in the New Age or Alternative beverage category in the non-alcoholic beverage industry. They compete in […]

Do You Invest for the Long Term?

by Ramy Majouji An old Wall Street adage states that two emotions move the market: fear and greed. Indeed short-term investors are affected by these emotions. Acting on strong emotions may lead to some investment mistakes.

Why Is Southwest Airlines One of the Best Low Cost Airlines?

Even before September 11, 2001, the airline industry faced many problems, including overcapacity, lower profits due to fierce competition, airport congestion, and antitrust concerns. The terrorist attacks of September 11 had the worst economic impact on the airline industry. Although some of the initial panic and fear of flying directly following September 11 has dissipated, […]