Reduce Platform Switching Barriers

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers. However, it … Continue reading “Reduce Platform Switching Barriers”

Platform Edge

The computing platform is what matters. It’s one thing if you’re the big fish with THE platform. But what do you do when you’re the small fish, your competitor already owns the dominant platform, and has millions of customers? How do you switch customers to your platform? Answer: Reduce the platform switching barriers.

However, it may be more difficult than you think. I find it difficult enough to switch phone carriers. Maybe not, necessarily, for myself, but I find it difficult to get all my friends to switch with me. The benefit of a platform is exclusive lock-in. The benefit of getting your friends on the same phone carrier is free mobile-to-mobile chatting. Can you convince all them to switch again and again? Continue reading “Reduce Platform Switching Barriers”

Apple’s Strategy is to Partner with Leaders

People seem to think Apple is a big, risk-taking company. That is true, but the risks they take are calculated ones. The switch from IBM PowerPC to Intel x86 chips was a big risk at the time — given the possibility of alienating Apple’s customer base. The risks to branch out their product line from … Continue reading “Apple’s Strategy is to Partner with Leaders”

apple_logo.jpg

People seem to think Apple is a big, risk-taking company. That is true, but the risks they take are calculated ones. The switch from IBM PowerPC to Intel x86 chips was a big risk at the time — given the possibility of alienating Apple’s customer base. The risks to branch out their product line from the Macintosh to the iPod, iPhone, and AppleTV were big changes. But even though these were game-changers, they still fit within Apple’s core competencies. So, while Apple takes some big risks in some areas it is also conservative in others. Continue reading “Apple’s Strategy is to Partner with Leaders”

Interview with Pervasive DataRush

Pervasive Software is a company focused on dealing with the complexity of multicore CPU architectures. Much of the current software out there does not take advantage of multicore CPUs; thus, many systems are utilizing their hardware inefficiently. To address these issues, Pervasive offers an entire framework called DataRush. Here is an exclusive interview with Michael … Continue reading “Interview with Pervasive DataRush”

Pervasive DataRush logo

Pervasive Software is a company focused on dealing with the complexity of multicore CPU architectures. Much of the current software out there does not take advantage of multicore CPUs; thus, many systems are utilizing their hardware inefficiently. To address these issues, Pervasive offers an entire framework called DataRush. Here is an exclusive interview with Michael Hoskins, CTO and General Manager, of Pervasive Software.

Michael Hoskins

Continue reading “Interview with Pervasive DataRush”