Movies are a powerful medium. They have powerful influence, and can sway decision-making. Advertisers know this fact and have been marketing their products in movies for quite some time. This is known as product placement. A great product in a bad movie can end up being a flop, but a product that is well-placed can change the fortunes of a company.
Some of the best product placements in movies:
- America Online – You’ve Got Mail
- Aston Martin – James Bond
- eBay – Transformers
- General Motors – Transformers
- Ray-Ban Sunglasses – Men in Black
- Reeses Pieces – E.T.
In the case of Reeses Pieces, it has been documented that once E.T. became a hit, their sales increased by 80%. This simple act of putting their peanut butter cups in this movie turned out to be an incredible return on investment (ROI).
Several sites dedicated specifically to product placement:
- http://www.brandchannel.com
- http://www.brandweek.com
- http://movieproductplacement.blogspot.com
- http://productplacementwatch.blogspot.com
Do you agree with the list above? Which movies and products did we miss?
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