What’s a good name? at FishTrain

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What’s a good name?




ABC blocks

You have this great idea for a business or organization. Now what are you going to call it? Here are 5 suggestions:

  1. Available
    • It’s easy to find a unique local name, but think globally.
    • Make sure you can secure the domain name.
  2. Meaningful
    • Comcast - Communication Broadcast.
    • FedEx - Federal Express.
    • Google is a mis-spelling of Googol, the number, a one followed by 100 zeroes! A very big number which accurately represents their big ambitions.
    • Raytheon - “Light of the gods.” Maker of missiles.
  3. Memorable
    • Apple, eBay, Google, Pixar, Yahoo! are a few memorable names.
  4. Short
    • No one likes to type a long domain name.
  5. Unambiguous
    • Only one way to spell it (saves buying many domain names).
    • Watch out for numbers mixed with letters.

CATEGORIES: Business
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2 Responses to “What’s a good name?”

  1. CJ Says:
    August 14th, 2007 at 12:41 pm

    Wow. I really thought this blurb was interesting and completly relevant to creating a name. I wonder if we should follow the same rules for naming children?

  2. Jesse Chan Says:
    August 16th, 2007 at 12:58 am

    People should be named the same way corporations are :)

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