Apparently, people matter when you’re starting a business or working at a corporation. But so many businesses overlook this fact. Here are a few examples:
- Customer service requires an hour wait
- Poor documentation so partners cannot participate
- Poor presentation which fails to capture the market
- Superior products that fail because of lack of deals
- Under-appreciated employees
- Upper-management not listening to employee ideas
Look how often executives meet on the golf course or over dinner to close a deal. Or how corporations approach celebrities to endorse their products. If you’re starting or wanting to improve your business, you NEED people skills. If you want to increase your earning power, you NEED people skills. People are important. Businesses that realize this often have these traits:
- Excellent customer support
- Free word-of-mouth advertising from customers
- Provide clear presentations to their audience
- Secure landmark deals
- Reward and acknowledge employees
- Upper-management listening to employee ideas = employee buy-in
Which leads us to the timeless classic, “How to Win Friends & Influence People” by Dale Carnegie in 1936. Read and re-read it. It will change your life! There are also courses you can enroll in at www.DaleCarnegie.com along with several of his other books.
[Warren Buffett took one of the courses to overcome his intense fear of public speaking].